Awayuki Strawberry Price

Awayuki strawberries are generally small to medium fruits, averaging 2 to 4 centimeters in diameter, and have a uniform appearance with broad, curved shoulders, gently sloping into a tapered, blunt tip. The fruit’s skin is glossy, smooth, and textured, speckled with dark red seeds, and each strawberry is capped with a dark leafy green, flat top. Awayuki strawberries have a distinct coloring, often marketed as cherry-blossom pink, and bear light pink hues with subtle white undertones. Underneath the surface, the pink shades continue into the flesh, eventually transitioning into a white center. The flesh is fine-grained, tender, aqueous, and light with a crisp but soft, melting consistency. Awayuki strawberries emit a robust fragrance filled with sweet and fruity notes, and the flesh contains moderate acidity mixed with a high sugar content, creating a candy-like sweetness and a subtly tangy, fruity taste


Awayuki strawberries, botanically a part of the Fragaria genus, are a rare, light pink variety belonging to the Rosaceae family. The delicate fruits are premium strawberries highly prized for their aroma, flavor, appearance, and texture. The name Awayuki translates from Japanese to mean “light snow,” a descriptor that was given in honor of the fruit’s delicate texture and coloring. Awayuki strawberries obtain their unusual pink-hue from the natural process of restricting sunlight during cultivation.

As the strawberries develop without normal levels of sunlight, the colored pigment responsible for the fruit’s signature red hue, anthocyanins, is reduced, creating light pink fruits. Awayuki strawberries are only cultivated through a few farms across Japan and are grown for the Japanese luxury fruit market. The fruits are produced under a strict set of cultivation standards, contributing to the variety’s crisp but tender texture and sweet flavor, and once mature, the strawberries are harvested and packaged by hand, selecting the fruits with the best color, shape, and appearance.


Awayuki strawberries are traditionally served fresh, out-of-hand to showcase the fruit’s coloring, soft texture, and sweet, mildly tangy flavor. When consumed, the specialty fruits are typically placed whole on decorative platters or are consumed directly from the gift box, which is part of the fruit’s visual presentation. In Japan, Awayuki strawberries are served with condensed milk as a sweet accompaniment, similar to the way Americans eat strawberries dipped in chocolate, or they are wrapped in a thin layer of mochi or incorporated as a fancy topping over shortcakes, tarts, whipped cream-based desserts, and other cakes. The fruits are also used as an ingredient to attract foodies to restaurants. In Singapore, Flipper’s, a well-known Japanese pancake chain, used sliced Awayuki strawberries on top of a stack of souffle pancakes as their signature item to draw visitors during their grand opening. Only 30 orders of the pancakes were made per day for the first couple of weeks, and despite each pancake stack only containing two chopped Awayuki strawberries, the entrée frequently sold out daily.

Beyond fresh applications, Awayuki strawberries are also simmered into custom jams and jellies. The Nara Strawberry Lab in Japan develops Awayuki strawberry jam and exports it to MGM hotel properties in Las Vegas as a hospitality gift. Awayuki strawberries pair well with chocolate, vanilla, condensed milk, cream, cinnamon, caramel, and other fruits, including blueberries, raspberries, and peaches. Whole Awayuki strawberries have a short shelf life and should be consumed immediately for the best flavor and texture. The fruits can also be stored in the refrigerator for an additional 2 to 3 days.

Nutrition facts of Awayuki Strawberry

Amount per serving% Daily Value*
Total Fat 0g0%
Saturated Fat0g0%
Trans Fat0g
Polyunsaturated Fat0.0g
Monounsaturated Fat0.0g
Cholesterol 0.0mg0%
Sodium 0mg0%
Total Carbohydrate7%
Dietary Fiber3g12%
Vitamin A0%
Vitamin C100%
Vitamin K4%
Folic Acid6%

Benefits of Awayuki Strawberry

  • Best when enjoyed at room temperature
  • Light, refreshing taste
  • Healthy sweet treat
  • Prior to serving gently wash them and remove leafy cap
  • Refrigerate your strawberries in the original container to maintain freshness, they should approximately last 3-5 days after purchase
  • Keep dry for optimal freshness

Prices of Awayuki Strawberry

$2.00-$5.00/ Kilogram

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